https://www.dgwritingco.com/overview daily 1.0 2026-02-09 https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/1647981708046-8PA37EVWG2VLZLOYDS0Z/unsplash-image-MsCgmHuirDo.jpg Overview https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/1679674726447-OAQREQTBLUR3H5U9X8DL/unsplash-image-YKqWxfaV4oE.jpg Overview https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/fed407d6-1568-4667-9068-8679c2d767da/Neon+Sign+pic.jpg Overview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/0e242343-5059-4a3c-8cdf-74a2acb561ff/Website+2.jpg Overview https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/1648232774331-DQQGCKFAF2ANV23D48T8/unsplash-image-gowVxm66M88.jpg Overview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/1648233568924-C5LTRWJAZ3DWQAQKQI3D/unsplash-image-l5Mjl9qH8VU.jpg Overview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/1648232902309-3PZQ5HLKKHHINTW4KMWG/unsplash-image-zcYRw547Dps.jpg Overview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/1648232989385-XK6IYPHNTJPMW51M40M1/unsplash-image-sTPy-oeA3h0.jpg Overview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/285a3d64-ade2-403d-a289-44ac7d9804fd/unsplash-image-5lI99Q3rEQg.jpg Overview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/e90a3124-83b8-4a5e-8b7b-a632e5921519/Blog+Header.PNG Overview - Bodybuilding Blog Post Having the chance to write about a hot topic in my industry was so much fun. Check out this guest blog I wrote on Women’s Bodybuilding at Preworkout.org https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/f30584b7-a154-48b4-aa94-b3df2cc3bc98/PD+Pic.PNG Overview - Fitness Equipment Product Descriptions Product descriptions are like mini landing pages. Through this fitness retailer’s relaunch, I wrote copy for 100+ descriptions from squat racks to rowing machines. I focused on targeting SEO keywords and features to gain customer confidence. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/fcf786a0-19d5-475a-8159-c63d58ef1c39/Dumbbell-Only+Blog+Banner.PNG Overview - Blog + Nurture Email Combo Want to keep your customers engaged, entertained, and coming back for more? Then you need a blog + nurture email strategy! Offer educational content that provides value to your customers beyond purchasing a product. Check out this one I wrote on the benefits of dumbbell-only workouts for a fitness retailer client. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/c59b9b30-5f37-4d67-908d-db4da0530859/Email.PNG Overview - Email Marketing Campaign: Abandoned Cart Email marketing helps you capture those potential customers that you almost lost. Meeting them in their space (AKA their inbox) gives you a safe space to address their concerns while showing them what they’re missing out on if they don’t buy. Just like this abandoned cart email campaign I wrote for Club Sport. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/6bf00d15-073f-4846-a44a-103f1ccb3a05/WG+Preview+Image.PNG Overview - Email Marketing: Pre-Sale Campaign You gathered a killer email list over the past 12 months as part of your launch strategy. Now is the time to put it to use! During the final phase of World Gym Tucson’s launch, they hired me to write pre-sale email copy that would be sent to their email list over a 90-day period. We broke the copy down into 3 phases to emphasize the benefits, FOMO, and urgency of the promotion. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/12628a52-a5d0-4bd4-b730-0557fef849c4/FBC+Snap.PNG Overview - Email Newsletter: Nurture Campaign Newsletters are so important for building your brand. They are hyper-focused on your target audience and written in the voice of your brand. Arguably one of the most important things you can provide those interested customers who gave you their email addresses. This is a monthly newsletter written for a client who wants to keep current customers informed and provide value to prospects. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/5784524b-3715-4c05-afaa-a2eaf4e5c7f9/Header.PNG Overview - Health Club Website Copy I partnered with the marketing team at ClubSport Aliso Viejo to completely revamp their website copy. We did a full refresh to show potential members all the killer benefits they’d get when they sign up. I also targeted specific SEO keywords to help them rank among Luxury Fitness Centers in their area. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/d21d0c3e-8282-42bd-ac5f-552c5bbca67d/Blog+2+header.PNG Overview - The Complete Guide to Outdoor Exercise: Blog I can’t get enough Vitamin D. And a great way to get your fix is by soaking up the sun’s rays during an outdoor workout. Check out this blog I wrote for preworkout.org on outdoor workouts + 17 effective exercises. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/d91797a3-0811-41dc-86e1-86eb596d12ba/Blog+Capture.PNG Overview - The Top 5 Reasons Women Need to Take Preworkout: Blog SEO Blog posts are essential for driving traffic to your website and authentically building your brand. Check out this one I wrote on the top 5 reasons women benefit from a pre-workout supplement. https://www.dgwritingco.com/what-is-a-fitness-copywriter daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/191a3cb5-e5cc-4c85-97de-32a379ec4832/fitness+copywriter+4.jpg What's a Fitness Copywriter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/1680009602320-O0H77NUD73JLZUG7CWCF/unsplash-image-9SKhDFnw4c4.jpg What's a Fitness Copywriter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/1680009493632-BWTYQMKCK13S0GYGPMB7/unsplash-image-9GdMuamOGlc.jpg What's a Fitness Copywriter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/9a30eb3a-f2ac-4159-9546-1a60fdac4c67/Nike.jpg What's a Fitness Copywriter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/309c9963-a780-419f-aea4-200908c1967f/Planet+Fitness.jpg What's a Fitness Copywriter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/7112d78c-d30b-4802-b28d-fe0420a2c1dd/Fitbit.jpg What's a Fitness Copywriter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6239f0f03f7611307897ef19/1f4fd525-3d0a-400b-bc71-d23a10c58e1e/fitness+copywriter+2.jpg What's a Fitness Copywriter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference.